Sunday, November 11, 2012

Dove Ad Makeover.

From superficial makeover to mental makeover. Great consumer powered campaign. 

The idea of 'displacing negative ads' with ones designed to make women feel good about themselves, came to life by harnessing the Facebook Marketplace API. Rather than following traditional methods of the brand deciding on what the user should see we put the power of displacing negative advertising directly in the hands of women.

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