Smart SM response management.

There are number of cases where bad management of engagement on social media can become a nightmare for brands and people (tons of examples of late). 

But here is a refreshing way to respond to a tweet. SmartCar responded to a tweeter who took a jab at and joked about bird poop totaling a SmartCar. It offered some compelling math and provided an infographic to show just how much bird poop it would actually take to total a car. 

Smart social media management.