There are number of cases where bad management of engagement on social media can become a nightmare for brands and people (tons of examples of late).
But here is a refreshing way to respond to a tweet. SmartCar responded to a tweeter
who took a jab at and joked about bird poop totaling a SmartCar. It offered some
compelling math and provided an infographic to show just how much bird
poop it would actually take to total a car.
Smart social media management.
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