Wednesday, October 9, 2013
Tuesday, October 8, 2013
Consumer activation in the traditional last mile.
As against at modern trade outlets, undertaking brand activations at traditional trade outlets is tough to undertake and even more difficult to measure for impact and ROI.
AaramShop can not just help your strategize with creation of last mile campaigns, but also undertake the comprehensive program, including reaching-out to partner retailers, rolling-out consumer engagement and measuring the impact of your marketing initiative.
AaramShop can not just help your strategize with creation of last mile campaigns, but also undertake the comprehensive program, including reaching-out to partner retailers, rolling-out consumer engagement and measuring the impact of your marketing initiative.
We have fine-tuned our solutions to specifically engage with independently owned, A category, neighborhood outlets. It is with these outlets that we help drive tertiary sales for your brands. Our on-ground activations are backed up with digital initiatives to ensure that your product gets into the shopping list of consumers.
Thursday, October 3, 2013
Reviews Ensure Buzz which can be tapped.
Online Consumers Reviews are a powerful but under-utilized opportunity, especially within the FMCG brands. All researches indicates that consumers listen to and believe other consumers; real people with real brand stories.
AaramShop presents a great opportunity to generate reviews, share and help consumers acquire brands that they love. It is the last mile connect enabled by AaramShop with its unique web to doorstep model which ensures that the online consumer reviews have a higher RoI, wherein brand advocacy can be put to effective use.
Saturday, September 28, 2013
Change in focus of IT spends.
Interesting to note a shift in the focus on IT spends with the CPG companies. While CPG companies have traditionally viewed technology as a necessary
business expense to be managed in the most efficient way possible, during the past few years, CPG companies have grasped the
commercial potential of the burgeoning supply of information about
customers’ behaviors, needs, and wants.
The volume of data emanating
from point of sale, in-store engagement, mobile platforms, and social
media is exploding and unleashing value from technology in ways that go
beyond operational efficiency. This is leading to a fundamental change
in what businesses expect from technology.
Read the full article here
Thursday, September 26, 2013
The most shared sectors on Facebook is FMCG.
Fashion-savvy brands have the strongest and most social communities on Facebook, according to an infographic from Socialbakers. They arrived at this by Measuring activity from 5,000 Facebook users during one month, the
graphic shows that fans of fashion, automobile, and e-commerce pages
take the top three spots when it comes to total interactions, total
“likes,” and total comments.
Not surprising, as new lines & products are introduced virtually every day in these categories, however, what did interest me was that when it comes to total shares, fast-moving consumer goods (FMCG) led
the pack, followed by the nonprofit and travel sectors. FMCG brands a reason to smile on their FB walls.
Friday, September 20, 2013
Customer Journey to Online Purchase (for CPG / FMCG brands)
The customer journey has grown more complex. Before making an
online purchase decision, a customer may engage with your brand through many
different media channels over several days.
However, for all the focus on "social", it is interesting to note that "email" as a marketing channel plays a more effective role in "assisting" the customers in their purchase. Assisting channels build awareness, consideration, and intent earlier in the customer journey or “purchase funnel.”
The chart below looks at CPG (FMCG) buying behavior.
The info above is part of Think Insights of Google.
Monday, September 9, 2013
Seamless Marketing Support from AaramShop.
AaramShop helps ensure brands can meet the marketing and sales challenges, throughout the products' life cycle, ranging from sampling to specific consumers, to selling to the same consumers and then help the upgrade them as and when the opportunity arises.
AaramShop ensures consumers can engage with brand both online and offline across thousands of neighborhood retailers. To know more talk to us.
AaramShop ensures consumers can engage with brand both online and offline across thousands of neighborhood retailers. To know more talk to us.
Saturday, August 31, 2013
"Call to action" on FMCG print ads.
A number of daily essential brands (FMCG & CPG) have started experimenting with integrating the benefits of the AaramShop platform into their digital assets and also in creating viable "call to action" on their traditional advertising initiatives like print adverts and product packs. However, some confusion persists and hence this post.
Brands have traditionally been used to creating advertising & communication campaigns which are predominantly focused on increasing awareness & recall.
While consumer durable print ads normally have a dealer panel where customers / readers can visit and buy or a website where the purchase could be done, FMCG / CPG ads are completely devoid of any "call to action".
The assumption is that the consumer would be able to recall the advert in his / her next visit to a store and then will proceed to buy - leading to a gap between interest and action, and thereby inaction.
While consumer durable print ads normally have a dealer panel where customers / readers can visit and buy or a website where the purchase could be done, FMCG / CPG ads are completely devoid of any "call to action".
The assumption is that the consumer would be able to recall the advert in his / her next visit to a store and then will proceed to buy - leading to a gap between interest and action, and thereby inaction.
AaramShop now enables consumers to add brands that they love directly to their shopping lists - which can be used both online and offline. Once the brand is within the consumers' shopping list, re-purchase becomes effortless.
Try the above mentioned example and write to us for more details on how we can help you modify your next advert into a shop and convert your reachability into shoppability.
Try the above mentioned example and write to us for more details on how we can help you modify your next advert into a shop and convert your reachability into shoppability.
S Oil "Here" Activation - thumbs up.
Simple but powerful thought. Well executed, well crafted for awards ;-)
A good digital campaign by Fanta.
Visit the campaign site here. Good to see the brand staying away from TVCs to focus on the core experience. The campaign encourages co-creation and conversations about the brand.
The missing bit - is the next logical step to encourage the last mile discovery of the brand. Maybe the scale of the campaign makes it too tough.
Thursday, August 29, 2013
Friday, August 23, 2013
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