Friday, October 21, 2011
Thursday, October 6, 2011
AaramShop is a Finalist for the 2011 Red Herring Top 100 Asia Award
AaramShop has been selected as a Finalist for Red Herring's Top 100 Asia award, a prestigious list honoring the year’s most promising private technology ventures from the Asian business region.
The Red Herring editorial team selected the most innovative companies
from a pool of hundreds from across Asia. The nominees are evaluated on
both quantitative and qualitative criteria, such as financial
performance, technology innovation, quality of management, execution of
strategy, and integration into their respective industries.
This unique assessment of potential is complemented by a review of the
actual track record and standing of a company, which allows Red Herring
to see past the “buzz” and make the list an valuable instrument for
discovering and advocating the greatest business opportunities in the
industry.
"This year was very rewarding," said Alex Vieux, publisher and Chairman
of Red Herring. "The global economic situation has abated and there are
many great companies producing really innovative and amazing products.
We had a very difficult time narrowing the pool and selecting the
finalists. AaramShop shows great promise therefore deserves to be among
the Finalists. Now we’re faced with the difficult task of selecting the
Top 100 winners of Red Herring Asia. We know that the 2011 crop will
grow into some amazing companies that are sure to make an impact."
Tuesday, September 27, 2011
Analysis of online grocery shopping in India.
As a FMCG / CPG brand marketer, you will love this comprehensive report on the Indian consumers’ online purchase behavior across FMCG categories and its related impact on brand preferences.
In the SOGS Report: India, findings have been presented in terms of four broad parameters:
1. Who is buying groceries online? – SOGS report dives into demographic details of the shoppers including gender & age and it's impact on purchase.
2. Where are the buyers coming from? - the current report restricted to the National Capital Region.
3. When they are shoppers buying the groceries? - time frames and order patterns.
4. What categories and brands are they buying? – Comprehensively explores categories and sub-categories and the top selling brands within them.
Data used on the SOGS report is based on actual purchase data on
AaramShop covering 542 shopping bags between 1st of July 2011 to 15th of
August 2011.
The report is 6.25MB and in a PDF format.
Monday, September 26, 2011
State of Online Grocery Shopping Report: India
Here is a comprehensive view on the Indian consumers’ behavior and brand preferences when it comes to online grocery buying.
Thursday, September 22, 2011
Unlearn e-commerce to win.
Jon Stine at the CISCO Retail Blog, in his recent post - seems to have hit the nail on the head. He writes: "When e-commerce entered retail life in the mid-1990s, it was understandably regarded as just another channel of distribution – indeed, as just one more store. With this perspective, the key performance metric was (and generally remains to this day) site revenue. Conversion, another key metric, was defined as site transactions as a percent of site visits.
This still makes sense – but at a narrow, misleading level, because e-commerce no longer defines the connected world for retail.
In this age of Google and Facebook, the primary value today of the Internet to the shopper – and to your brand – is less about transactions, and more about search. On the PC, on the tablet, on the mobile devices, amidst the aisles.
The Internet – and the search function of the ever-mobile Internet – is now the front door of the entire brand."
What Jon points to is what we AaramShop are experimenting with - the hybrid retail model of integrating the "zero moment of truth" of the shopper with respect to any brand (ZMOT / online research, social media engagement), with the "first moment of truth" when the product is actually bought. (FMOT)
The brands should appreciate the fact that the FMOT for the brand need not happen in the traditional e-commerce manner for them to have a overall e-commerce strategy for their CPG / FMCG brand. The huge volume to pre-purchase online research is being overlooked due to the limitations of the old e-commerce thinking.
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