It’s time for dinner! Lawry's Digital Dinner Bell.

Lawry’s Digital Dinner Bell was born as the modern way to get family and friends to the table. 

The initiative / campaign is focused on the core of Lawry's recipe database.  

Start by selecting a flavor for tonight's dinner. Next, browse the Lawry's recipe database of the chosen flavor, pick a recipe, and prepare it. 

When it’s ready, invite family and friends to dinner. 

With a simple shake, your phone rings the Digital Dinner Bell and lets your family know that dinner is ready via SMS, Facebook posts, or a personalized phone call. 

It’s the modern way to get your family and friends to the table for a quality, family meal. 

Download your own dinner bell from here (Android only) and enjoy a family dinner.

Dove Ad Makeover.

From superficial makeover to mental makeover. Great consumer powered campaign. 

The idea of 'displacing negative ads' with ones designed to make women feel good about themselves, came to life by harnessing the Facebook Marketplace API. Rather than following traditional methods of the brand deciding on what the user should see we put the power of displacing negative advertising directly in the hands of women.

The Naked Espresso.

Loved the idea of unwrapping the core of the Espresso Machine to give individual identity to each poured cup. 

And suddenly your coffee has got character.  

In an aim to challenge Australians perception of the brand and position Breville and it’s Dual Boiler in a complex opinionated premium espresso market, Reborn (the agency) needed to highlight the premium features and specification of the espresso machine. 

Kraft Mac n Cheese.

Kids enjoy creating masterpieces of macaroni art - this initiative takes it further ensures almost a real experience especially on the ipad, an increased engagement and of course an association with a great cause where-in Kraft donates 10 real noodles for every virtual noodle used to a social cause. 

Simple thought, complex programing and overall effective. Try your hand at it here. 

The impact of online on offline behavior.

Nature - international weekly journal on science published a mass social-network study which shows that influence of close friends raises participation.

Just how much can activity on Facebook influence the real world? About 340,000 extra people turned out to vote in the 2010 US congressional elections because of a single election-day Facebook message, estimate researchers who ran an experiment involving 61 million users of the social network.