Rebooting Media: From Ego to Eco

Fantastic presentation by Futurist Gerd Leonhard. Almost every slide is a lesson in business.  Enjoy.

Smart SM response management.

There are number of cases where bad management of engagement on social media can become a nightmare for brands and people (tons of examples of late). 

But here is a refreshing way to respond to a tweet. SmartCar responded to a tweeter who took a jab at and joked about bird poop totaling a SmartCar. It offered some compelling math and provided an infographic to show just how much bird poop it would actually take to total a car. 

Smart social media management. 

It’s time for dinner! Lawry's Digital Dinner Bell.

Lawry’s Digital Dinner Bell was born as the modern way to get family and friends to the table. 

The initiative / campaign is focused on the core of Lawry's recipe database.  

Start by selecting a flavor for tonight's dinner. Next, browse the Lawry's recipe database of the chosen flavor, pick a recipe, and prepare it. 

When it’s ready, invite family and friends to dinner. 

With a simple shake, your phone rings the Digital Dinner Bell and lets your family know that dinner is ready via SMS, Facebook posts, or a personalized phone call. 

It’s the modern way to get your family and friends to the table for a quality, family meal. 

Download your own dinner bell from here (Android only) and enjoy a family dinner.

Dove Ad Makeover.

From superficial makeover to mental makeover. Great consumer powered campaign. 

The idea of 'displacing negative ads' with ones designed to make women feel good about themselves, came to life by harnessing the Facebook Marketplace API. Rather than following traditional methods of the brand deciding on what the user should see we put the power of displacing negative advertising directly in the hands of women.

The Naked Espresso.

Loved the idea of unwrapping the core of the Espresso Machine to give individual identity to each poured cup. 

And suddenly your coffee has got character.  

In an aim to challenge Australians perception of the brand and position Breville and it’s Dual Boiler in a complex opinionated premium espresso market, Reborn (the agency) needed to highlight the premium features and specification of the espresso machine.