Desertification: Not just a North Indian problem

A new study finds that manmade activities such as deforestation and mining are to blame for the rise in desertification in the south of India.

One another cause of desertification has been over grazing of land. 

Desertification of India is a real problem.

At Shunya, it is our endeavour to not just provide quality green fodder to animals (esp to animals in feedlots) and thus stop the desertification process in specific geographies. 

Read more here

Conserving Water - big mission of Shunya

One of the key focus areas for us at Shunya is to help reduce the quantum of water used to grow fodder. The common practice is to flood the fields with water - a practice which can be and should be altered and is leading to desertification.

Hydroponic Fodder Helps Save Water

Hydroponic fodder production saves water through several key mechanisms. Firstly, these systems typically recirculate water, allowing it to be reused within the system instead of being lost through runoff or evaporation as often occurs in traditional farming.

Secondly, hydroponic systems deliver water directly to the seeds / plant roots, minimizing evaporation compared to surface irrigation methods. Moreover, these systems optimize water usage by precisely delivering water and nutrients to the plants, ensuring that they receive what they need without wastage.

Some of our hydroponic systems are even designed as closed-loop systems, further minimizing water loss by continuously recycling and reusing water within the system. Additionally, any unused water in hydroponic systems can be captured and recycled, contributing to overall water conservation efforts.

Another aspect contributing to water savings in hydroponic fodder production is the potential for indoor production. Indoor hydroponic systems allow for precise control over environmental conditions like temperature and humidity, reducing water loss due to evaporation under unfavorable outdoor conditions. This indoor setting also enables more efficient water usage compared to outdoor farming, as water can be conserved and recycled within a controlled environment. By combining water-recycling technologies with controlled indoor environments, hydroponic fodder production maximizes water efficiency, making it a sustainable option particularly suited for regions facing water scarcity or drought conditions.

Why are we called Shunya?

Shunya means “nothingness” –  and everything else starts from this nothingness. 

The concept of Shunya is truly Indian and clearly defined first in arithmetic by Brahmagupt, Shunya is the foundation of modern mathematics and scientific thinking. 

It is the cornerstone of everything digital that is impacting our lives. You might know Shunya as Zero – as referred to in English. 

Shunya does not have a character or value of its own, but adds tremendous value and character to anything that it gets added to – in our case to the lives our the farmer and his farm animals and of course to our environment. 

For more info visit www.shunya.live or connect with me. 

Chems in animal feed - a huge concern.

The presence of chemicals in the regular livestock fodder can have various impacts on the animals, the environment, and ultimately, human health. These chemicals can include pesticides, herbicides, fungicides, heavy metals, and other harmful substances that may inadvertently contaminate the fodder. Shunya’s green fodder mitigates these risks. However,

here are some of the key impacts of the current animal fodder:

1. Animal Health:

• Consumption of fodder contaminated with chemicals can lead to acute or chronic health issues in livestock. These may include gastrointestinal problems, metabolic disorders, reduced feed intake, and impaired growth.
• Some chemicals can accumulate in animal tissues over time, leading to long-term health problems and potential harm to consumers if these animals enter the food chain.

2. Milk and Meat Contamination:

• If livestock consume fodder with chemical residues, these chemicals can accumulate in the animals' tissues, including muscles and milk-producing glands. This can lead to contaminated milk and meat, posing health risks to consumers.

3. Reproductive Issues:

• Chemical contamination in fodder may affect the reproductive health of animals, leading to reduced fertility, abnormal pregnancies, or even early embryonic deaths.

4. Environmental Pollution:

• When chemical-contaminated fodder is used in livestock farming, the chemicals can pass through the animals and enter the environment through their excreta (manure).
• Runoff from fields where contaminated fodder is grown can also lead to the pollution of water bodies and soil, affecting other organisms and ecosystems.

5. Residue Buildup:

• Continuous use of chemical-contaminated fodder can result in the accumulation of residues in the soil, leading to a long-lasting impact on soil health and fertility.

6. Development of Pests and Diseases Resistance:

• Frequent use of chemical pesticides or herbicides in fodder production can lead to the development of resistance in pests and diseases, making them harder to control in the future.

7. Food Safety Concerns:

• Chemical residues in livestock products like milk, meat, and eggs can pose a risk to human health when consumed. This is especially concerning if the chemical is a known toxic substance or a banned chemical.

To mitigate these impacts, it is essential for farmers and livestock producers to adopt sustainable and responsible farming practices. This includes:

• Regular testing of fodder for chemical residues to ensure its safety.
• Following proper withdrawal periods before selling livestock products to avoid chemical residues in meat and milk.
• Reducing the use of chemical inputs and opting for organic or natural alternatives when possible.
• Implementing Integrated Pest Management (IPM) practices to minimize chemical use.
• Adopting good agricultural practices (GAPs) to prevent contamination of fodder with chemicals.

By being conscious of the potential hazards and taking preventive measures, livestock farmers can safeguard animal health, food safety, and the environment. Additionally, government regulations and guidelines play a vital role in ensuring safe agricultural practices and protecting consumers from harmful chemical residues in livestock products.

 

 

 

Protein in livestock feed.

Protein is crucial in livestock feed because it plays a fundamental role in supporting various physiological functions and overall health in animals. 

Here are some key reasons why protein is important in livestock feed:

Shunya's High Protein Fodder

1. Growth and Development: Protein is essential for proper growth and development in animals, especially in young and growing animals. Adequate protein intake is necessary to support the formation of tissues, muscles, bones, and organs.
2. Body Maintenance and Repair: Proteins are the building blocks of body tissues and are required for the repair and maintenance of cells and tissues. Animals constantly undergo wear and tear, and protein is essential for the renewal of damaged tissues.
3. Enzymes and Hormones: Proteins serve as enzymes and hormones in the body, regulating various biochemical processes. Enzymes are essential for digestion, nutrient absorption, and other metabolic activities, while hormones play a role in physiological processes such as reproduction and growth.
4. Immune Function: Protein is a key component of the immune system. It helps in the production of antibodies and immune cells, which defend the body against pathogens and diseases.
5. Milk Production: In dairy animals, protein is vital for milk production. Lactating animals require higher protein levels to support the synthesis of milk components.
6. Reproduction: Adequate protein intake is critical for reproductive performance in both males and females. It influences fertility, conception rates, and the overall reproductive health of the animals.
7. Wool, Hair, and Feather Production: Protein is necessary for the synthesis of wool in sheep, hair in goats, and feathers in poultry. It ensures the proper growth and quality of these important products.
8. Energy Source: Although carbohydrates and fats are the primary energy sources, in times of low energy availability, the body can break down protein to produce energy. However, this is not an efficient process and can lead to protein deficiency if prolonged.
9. Body Condition: Protein intake is linked to body condition in animals. Proper protein levels help maintain healthy body weight and muscle mass.
10. Feed Efficiency: Animals with adequate protein intake tend to have better feed efficiency, meaning they convert feed into body mass more effectively.

It is important to note that the protein requirements for different livestock species, production stages, and purposes can vary. Properly balanced feed rations should be formulated to meet the specific protein needs of each type of animal to ensure optimal growth, reproduction, and overall performance. Additionally, the quality of protein, as determined by its amino acid profile, is also crucial to support the animal's specific needs. Shunya's feed is high on protein and a possible solution. 

Animal Fodder Deficit in India - a real problem

As of my last knowledge update in September 2021, India has faced challenges in meeting the demand for quality fodder. The availability and quality of fodder can vary across different regions of the country, and several factors contribute to the fodder deficit:

Green Fodder in Fields

1. Inadequate Cultivated Land: India has limited arable land, and a significant portion is
dedicated to food crops. As a result, the land available for fodder cultivation might be insufficient to meet the demand.

2. Dependence on Rainfed Agriculture: A large part of India's agriculture is rainfed, making fodder cultivation heavily reliant on monsoon rains. Irregular rainfall patterns can lead to fluctuations in fodder production.

3. Seasonal Variation: Fodder production is often affected by seasonal changes, with shortages being more common during the dry seasons.

4. Lack of Knowledge and Awareness: Many farmers may not be fully aware of the benefits of high-quality fodder or may lack the knowledge and resources to produce it.

5. Fodder Management Practices: Improper management and storage of fodder can lead to spoilage and nutrient losses, affecting its quality.

6. Competition for Resources: The competition for resources like water and land between fodder production and food crops can limit the availability and quality of fodder.

7. Climate Change: Climate change impacts, such as unpredictable weather patterns and extreme events like droughts, can further exacerbate fodder deficits.

It's worth noting that the government of India and various non-governmental organizations have been working to address these challenges and promote better fodder management practices. Initiatives like improved seeds for fodder crops, promotion of hydroponic fodder systems, and awareness campaigns on fodder conservation and management have been undertaken to bridge the gap between demand and supply.

Been a while. Time to restart.

Its been a few years. Was quiet and on Twitter. 

A lot of exciting stuff happening around the world so time to pipe-in with my own rant. 

Beware again :-)

Store specific coupons - no longer a big deal.

Mobile Coupons are an effective tool to get shoppers into the store, or on their app or web-store. However, this effective tool has been out of reach of small neighborhood merchants. The process of issuing m-coupons to consumers, tracking them, redeeming them etc. is generally out of the capability of independent merchants who cannot afford the services of specialized marketing agencies or the costs of the required high-end technology. 

AaramShop has been able to address this challenge. We have opened up the opportunity to our partner merchants to use their mobile app (AaramOn), to publish, push and then deem coupons which are specific to their store. We have enabled this as a free to use feature on our merchant app (and across the entire tech stack). 

We have taken things a step further to add a little more aaram for our shoppers. They now have multiple options to redeem the coupons issued to them - on their app, on the web-store or when they walk into their neighborhood store. 

Here is a video to explain how simple it is for the retailers to deploy their store coupons. 

Buy Now Pay Later - demonitization special

Demonetization led to neighbourhood retailers, especially grocery stores, been adversely effected as business volumes dipped due to lack of availability of loose cash and the mindset amongst consumers to hold on to their low denomination currently.

However, rather than getting pulled down by that, we worked with our partner retailers to ensure they leverage their years of relationships & trust within their community. 

We have enabled a great feature on our mobile apps for our partner retailers keeping in mind the scarcity of monies on account of demonitization. 

Our retailers can now extend informal credit to their known consumers, using our merchant app (AaramOn). The retailer himself decides the amount of credit extended and it’s duration. AaramShop communicates the info of the credit amount etc seamlessly to the customers. 

This informal credit line means that the consumers can shop for the daily needs without needing to worry about cash in hand. The shopping can be done not just on the app and the website, but also in-store. The customers can pay at the end of the credit term, using cards, JioMoney, cheque or even cash.

AaramShop has extended this service to all retailers at zero cost to them and their customers. This is to ensure that the pain demonitization is eased by the years of relationship and trust between the retailers and their customers. 

Mobile Coupons Drive Traffic to the small retailers.

The independent retailers have had a drawback. Their marketing efforts lacked teeth. Unlike the large format stores, the neighborhood based independent stores have been unable to undertake precise and results oriented marketing. 

Mobile Coupons are known to drive consumer engagement and usage, but their usage has traditionally been limited larger establishments with well defined CRM practices. 

AaramShop has finally brought forth a solution that combines the power of mobile coupons with the ease of use and flexibility. A solution which is custom designed for small retailers and their specific requirements.

Our coupon solution helps the retailers drive:

1. increased awareness among the shoppers in the neighborhood.

2. sales of specific product lines or bill cuts of higher value.

3. increased footfalls and orders. 

And all with the flexibility of using our free merchant solutions on the app, cloud or in-store - AaramOn

Blurring the offline online divide.

 

The more I interact with our partner retailers (and potential partners), the more convinced I am, that the advantages enjoyed by the offline neighborhood retailers - that of close proximity to the consumers, perfect mix of assortment & pricing, low cost delivery model and ownership of real estate; when integrated with the opportunities offered by the digital mediums, makes for a perfect commerce model. 

More so in the grocery and personal care domain. 

Neighborhood based commerce needs to be hybrid in nature, and enabled on all possible touch-points for the consumers. 

Hybrid Retail is what we at AaramShop have enabled for thousands of independent retailers - wherein we help them not just with relevant in-store technology, but seamlessly help take their inventories online via smart web-stores and mobile apps and supported by unique assisted shopping for customers. 

To learn more, please visit www.aaramon.com or write to me. 

AaramOn POS Solution - going beyond "billing @ store"

AaramOn is a technology innovation for retailers of all sizes, but speciaclally designed keeping in view the business needs of the independent retailers, and ensures they can use it as a dependable tool to grow their business. Retailers use AaramOn as a mainstream and modern alternative to traditional POS terminals which have been designed to address the single issue of “billing @ store”, and are expensive to implement. 

AaramOn supports multi-device integration.

Business demands are more complex and are ever evolving. AaramOn has been built with the smart phone at its core and hence it ensures full integration on the AaramOn app, enabling the business manager to have all relevant business indicators available to him at all times. It further integrates web & app based orders, tracks the entire delivery and payment process. It comes bundled with CRM and store-market on the finger tips, while at the same time it also does the “billing @ store”.

AaramOn POS has been designed in a way that it can either operate on the cloud or in the unforeseen event where the network connectivity between the POS and cloud breaks, AaramOn with its native database ensures business continuity. The application, which supports both windows and android OS, allows the retailer to continue business as usual and ensures data integrity when the connection is restored. Give it a try here.

Shopping Bag Analytics - on steroids.

Beta testing AaramShop's new Analytics Engine. 

This is the 1st look into product category intelligence based on the content of the shopping bags. Objective is to understand purchase patterns on which products categories are most likely to get into shopping bags together. 

More updates soon.

Since the video is low res, have added a couple of screen shots as references.

Fig 1 : Soaps and Sanitizers.

Fig 2 : Cereals and Breakfast

Fig 1 is the % of other categories which get into the shoppers bag, when products in the "soaps and sanitizers" category are bought. 25% of the shopping bags also contain "hair care and styling aids" products. 

Fig 2 on the other hand is about buying behavior around Cereals and Breakfast and I am curious about the 37% buyers also buying into the Skin Care category. :-) 

Do share your views with me. 

Punctuating the shoppers' phone based journey.

The growth in the Home Order segment has significant implications for brands.

Most current in-store marketing strategies are primarily focused on influencing the customers @ the store, however, with the customer reducing her visits to the store, and Home-Order segment increasing rapidly, brands might miss out on this large section of busy-consumers.

Research undertaken by AaramShop indicates that almost 50% of FMCG shopping in urban India happens on the phone.

AaramShop has innovated to punctuate the consumer's phone based order journey at over 10000 partner AaramShops, with relevant brands in order to make a more informed shopping decision.

Thus, by intercepting phone orders, AaramOncall enables brands tap this increasing segment directing the brand message straight into the households.

Know more here

General Trade & its evolution - our take on it.

General Trade in India (and a number of other emerging economies) continues to be at the forefront of the grocery business, with as much as 90% of the business flowing thru them. 

AaramOn - blurring the difference.

However, the very nature of the general trade is rapidly changing with outlets adopting the modern business methods, be it store design, self-service, methods of stocking etc, while at the same time continuing to service their consumers with finer aspects like quick service etc. 

The change is gradual, but given the huge numbers ... even when a small percentage of 13 million retailers upgrade the impact is significant. 

Our experience at AaramShop, makes us believe that biggest change would be in the way the retailers adopt to technology in the next 1 to 2 years, and the technology that would lead would be mobile based and will help the local retailer connect with his local consumer, with ease and effectiveness. 

With this increased adoption to technology, the difference between "modern" and "general" trade seems to blur out.

The retailers now have access to an awesome solution in the form of AaramOn to get digital in a meaningful manner.

Michelangelo's Beautifully Illustrated Grocery List From 1518

The master's shopping list

The shopping list, which comes from the collection of the Florence museum Casa Buonarroti, is accompanied by illustrations that were most likely drawn to help guide Michelangelo's illiterate assistant while browsing the market.

It's separated into three days by horizontal lines, and includes requests such as "pani dua" (two loaves of bread), "un aria" (a herring), and "un bocal di vino" (a quart of wine). 

Inspiration for our mobile app based shopping list at AaramShop. :-). 

The need & the solution was identified long back by the great Michelangelo.

We have tried to copy the great master and build the functionality of the shopping list with the additional power of the mobile device. 

Our version of the modern shopping list

Try out our shopping list creation section on our app. Our app enables product selection & additions (along with pictures), sharing and co-creation amoung family members (maybe servants as well :-)) and of course auto re-ordering. 

And given the over 10000 AaramShops that help us power this app, it really means that your shopping list would be delivered to your doorstep within hours - and no servants needed (one up on the great master)

I dare say that we have created a tad more advanced than what the great master created, but alas, not as beautiful and only a few hundred years later.  :-)

Download our app for Andriod or iOS and give it a go. (currently available in India only)

Trends Study - FMCG, India & Digital.

Google and Bain Consulting's recently released report on the impact of digital and ecom on the FMCG brands was extensively covered.

Of the multiple aspects of the report the two that leaped out for attention were:

50x projected growth in about 5 years - with about 5% of the sales being online.

 The other was that in 5 years 35% (35 Bn USD), would be digitally influenced sales.










The critical role of "digital" for FMCG brands is clearly established. Fun times ahead.

Bing's Image Widget.

Thought this was interesting enough to share. Bing Image Widget. Try it here

John Oliver on Native Advertising

That's not bullshit. It's re-purposed bovine waste!! Epic :-)